• We are a Jaguar and Land Rover used car dealership and accredited service centre.

Jaguar and Land Rover specialists in Hertfordshire for over 25 years.

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    “Thanks for dignosing fault in my Jaguar X type at such short notice, and carrying out safety check before my long journey home to Glasgow. Superb service, an easy 5 star rating. Bob.” Bob Stewart

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    “Kings rd garage are friendly & helpful, a family business of great standing, highly recommend a visit.” John G

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    “Just turned up with a flat tyre. Screw found and puncture repaired whilst two very excited boys waited in the car. Have used Kings Road for almost 17 years from the days of a tiny Citreon Saxo through to the big old Ford S-Max. Always helpful but this was extra special - thanks!” Zoe Greenall

See more of our reviews

With a wide range of finance options available to suit your needs, you can be approved and drive away today.

Learn more about finance

Feel assured with our service. As an accredited Jaguar and Land Rover service centre we have access to the latest factory software and OEM parts.

Book online

Or if you wish to discuss things further, then call us on (01442) 863 851

Why buy from Kings Road? Incredible service and outstanding value.

  • Great deals on prestige marques
  • Specialist maintenance service
  • Free collections and deliveries*
  • Bespoke selection service
  • Free courtesy car*
  • Free valet with every service

We’re always adding new stock and sourcing vehicles for customers. Take a look at our what’s new in.

View all our stock

  • ASTON MARTIN DB7 £26995
  • AUDI A3 £16995
  • AUDI A8 £19995
  • BMW 5 SERIES £42950
  • BMW X5 £51950
  • BMW X5 £33495
  • BMW Z SERIES £36995
  • FERRARI 360 £54950